Improve your customer experience management
with SAP C/4HANA
Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.
“[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.”
Head of Digital,
DC Thomson Media
SAP Customer Data Cloud
Turn anonymous visitors into loyal customers.
Create seamless customer experiences and onboarding
Provide the data privacy and trust customers demand
Eliminate data silos for better contextual marketing
Offer customers transparency and control, while addressing GDPR compliance
SAP Marketing Cloud
Treat marketing as a trusted source of business.
Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
Optimize marketing to drive revenue
Drive demand and growth for B2B marketers
“Becoming consumer-centric really means you should start connecting with your consumer and not think for them.”
Global Online Manager, Swinkels
“SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.”
General Manager Digital Services,
Operations & Quality Digital –
SAP Commerce Cloud
Provide a superior and personalized omnichannel commerce experience.
Benefit from using a single commerce solution
Support all go-to-market models
Leverage industry-specific capabilities
Realize a fast ROI with prebuilt integrations
Exceed expectations with built-in flexibility
SAP Sales Cloud
Improve sales with better selling experiences.
Save time and guesswork to accelerate sales
Guide sales reps through quotes and contracts fast
Model and manage sales territories and incentives
Embrace the future of selling
“The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.”
Global Head of eCRM and Sales IT,
Henkel AG & Co. KGaA
“SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.”
Director, Online Services,
SAP Service Cloud
Make service the heart of your customer experience.
Create a unified service experience
Develop an elite team of skilled experts
Deliver the next generation of self-service
Capture and understand customer feedback